what you lose when you skimp on photography

In this age of digital cameras, you don’t have to be a photographer to take a picture and put it on the internet. And that is ok. In many situations, snapshots are a fun and enjoyable means for people to share images in the same way it is fun for people to create their own blogs.

But a blog is not a viable replacement for a professionally made website, and snapshots don’t work well in important locations. Still, many people have trouble seeing the necessity of hiring a photographer when it comes to shooting for websites.

And it’s a pity, really, because good imagery is actually one of the easiest ways to enhance your website with the most far-reaching impact.

why it’s worth the investment:

  1. Eye-CatchingStudies and surveys show that people are more likely to stay on a website longer if there are images on the home page. If the image is crisp and appealing, the chances are even higher that people will stick around and read your copy.
  2. Bang for Your Buck: When it comes to a return on your investment, photography just keeps giving. A series of nice shots can be used on your site, but they can also double as imagery for print ads and brand development down the road.
  3. Fun & Inspiring: Photographers are artists and designers, and if you are open to their ideas, you might come out of the shoot with a whole slew of neat photos and your creative juices flowing.
  4. You, but Better: A professional photographer can create shots that are unique to you and your business and so recognizable to your clients. You get beautiful colors and crisp scenes, but without the generic feeling of stock photos.

not convinced?

If you cannot or will not hire a professional photographer, consider these pointers while shooting your own images:

  1. Get the Light Right: If there are spots of dark shadows or spots of bright light in your frame, your camera is going to have trouble. Bring additional lighting into play if you’re indoors, or shoot in the morning or late afternoon if you’re outside.
  2. What’s in the Background?: Pay attention to everything in your frame. Power lines, dust in the corner, and that guy who just walked by your window are all things you probably don’t want becoming part of your brand.
  3. Get a Tri-Pod: Even if it’s one of those tiny portable ones that cost $10, the investment is well worth it. Having a way to make sure the camera is still when you shoot, and also the ability to take the exact same shot while experimenting with different settings will help increase the quality of your shots.
  4. Never Use a Flash: I mean it. Never. Ever. Just don’t do it. If you need a flash, see tip #1. And wait for a better moment.

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