I used to think the difficult part of writing was the part where you, you know, write. And that part is hard, no doubt. It’s hard to keep your momentum up, keep improving your craft, keep coming up with ideas and characters and worlds and themes. It’s hard to keep rewriting the same story over and over again until you get it right.
But that’s not the hardest part. It turns out once you finally finish something and it ends up published and out in the world and people can actually read it is when the real work begins.
It probably goes without saying that many people who write are introverts. And introverts are inherently less comfortable sharing their perspective, tooting their own horn, networking, etc. etc.. We make a small number of friends and we focus on those friendships. For life, usually.
But you don’t get far as an author if only your three closest friends read your book.
so what’s an introvert to do?
I’m learning to look at book promotion the same way I look at writing in general. It’s a process, and more than anything, it just takes time.
The internet is a fabulous tool for an introvert. Twitter, in particular, is a godsend for those of us who find parties painful and small talk agonizing. Twitter allows you to seek out people who might like your work and engage with them on a platform that is inherently casual. It’s easy to find people with similar interests. If you follow them, they might follow you back. And just like that you have one more potential member of your audience.
Building a robust audience is slow and painstaking, but it doesn’t take all that much effort.
ten minutes a day
Try this: spend ten minutes a day tweeting relevant resources and articles, and finding a new person or two to follow. Bit by bit your leverage and your reach will grow.
In the meantime, keep writing.